Virtually all online SEO tools can be classified into two: paid and free. At first glance, it seems like free tools for SEO have the upper hand. After all, who can say no to no-charge tools? Moreover, a number of them have gained good reputation simply because they work.

A keywords tag is one that can be programmed with keywords that are related to the text on a web page. The programmer can enclose a word, words or a phrase from within the text on a page with one of these tags and use keywords which describe that word or words. An example would be tagging the word “Chardonnay” on a page with keywords like “white wine, wine”.

Yahoo Site Explorer: Google doesn’t tell you the full list of how many sites link to you, Yahoo does. It also tells you how important each link coming to a website is. Use this tool to find out who is linking to your website & your competitors website….it may help me find new link partners or ideas to surpass them in the search engines.

The Google Page Rank Report will check the ranking values for the list of URLs you enter. The checker tool is very useful if you are using a browser not supported by Google toolbars, or if you just want to check rank on up to 10 sites at a time.

A linkback is a link that points back to the client’s website. When other websites link to a site, search engines take that as a sign that the site is important and relevant.

Word tracker Not free but you get a free trial period Keyword Rank Checker Tool of days so if you get busy you can end up with a PILE of Very useful data and not pay their high fee. Don’t download it until you are ready to spend a lot of time using it!

Search for dofollow blogs that were recently commented on. This considerably increases the chances of your blog comment being approved as some blogs are either no longer functioning or comments are closed on some old posts or the webmaster may not be inclined to accept new comments on these old posts.

When designing your website, be sure to take your time and do the best job you can to optimize your website. You will be glad you took the extra time to do so. It might be the one thing that makes a difference in whether you are in the top 10 sites and get lots of traffic, or you are down near the bottom and no one can find you. Remember, this is one of the most important things you can do to help your business in its marketing. You want your site ranking to be high up on the list, and your search engine rank to be high as well.