Well, no prizes for guessing. D is the acronym for ‘Digital’. Yes, with the internet boom and the dot com burst, the ways and means of marketing and spreading the word about your startup has become all the more easy and cost effective.

Allow you to reach world-wide audience. If you intend to push out your product or service overseas, SEM allows you to do it with ease. When you set up a campaign, you can select which country you wish to target and your ads will be shown to the people of the targeted countries.

E) Have I Mentioned Portfolio Yet? – Don’t forget to see what a digital agency has done in the past for their clients. They are, in no way, going to make an exception in your case. See their portfolio. Have they done the work which they’re committing to do for you? If not, it’s better to see another one. This may take a little longer, but, you will be able to find a perfect partner for your online marketing campaigns and also for your Web Application Development needs.

Advertising in Google is the best option since it has 70 percent of the search market, particularly in the US. They are also the owner of YouTube, which helps with video applications for those going the digital marketing route.

Our economy is not the best right now and instead of having both parents working or one person working two jobs, home based is becoming the business of choice for more and more families and individuals.

For every minute of every day, nearly 24 hours of new videos are uploaded to YouTube. Therefore, in order to be found you need to optimise your video so that it can be found on the site. Here are just a few things to think about when adding your video to YouTube. Include important keywords in the title and be sure your tags include those keywords as well. Choose an appealing thumbnail that clearly depicts what your video is about.

Large companies and medium companies may have the budget to utilize TV commercials and online marketing. How to advertise your business is up to you. But you cannot ignore the potential digital marketing can bring to your business.