Practical Social Media Marketing Strategies For 2012

It’s funny how widespread this pro blogging dream has grown over the past few years. It seems like it was just yesterday that word came out about bloggers earning a full time income online, and suddenly everyone and their grandmother are trying to do it, too.

It can also be all too easy to get stuck in a never-ending cycle of low-paying gigs. This sucks not only your time and energy, but it can shake your confidence.

Select your team members carefully – almost as though you’re interviewing them to see if they “qualify” to work with you. Select only them who are highly interested. No point recruiting a reluctant down line into your MLM marketing system to watch them sit back and essentially do nothing. The “wannabees” and tire kickers will prove to waste your time as well as theirs.

So what does this mean? Well, if you’re an author and readers follow your my blog, talk to them via the medium. If you receive a note complimenting your work, return with a thank you but don’t feel pressured to deliver a hard sell of your other works. You would be amazed with how your name or brand can stick in someone’s mind just by being yourself. In talking to some authors this past weekend, I discovered how well this tactic could work. One author trading tweets with a reader found that person bought his entire backlist, while another author noted that hits to her website spike when she posts about a new book cover or pictures from a con, not necessarily a new book release. You may think this is not productive, but visitors come to the site. They just might return to buy.

Tip: make sure that any user name or password is at least 12 characters long. Many social media or email sites require at least six characters, but this is not enough. The longer the passcode is, the harder it is to guess or dig out using software.

If you have a Google account (Gmail account), you are already on Google+. So spend some time to tweak your Google+ profile. When you are logged in your Google account you can find your Google account social media profiles option as a followed by your name.

Things happen fast in the world of digital marketing. The hottest resource today will be replaced by the next one tomorrow. But that doesn’t mean you can ignore it all. Know your widgets, apps and gizmos. If you can’t keep up or don’t have time, enlist the help of someone who can.

Don’t wait until you have everything perfect for your website. You can start socializing immediately with a free Twitter account, free Facebook Fan page, free blog, and more. It won’t cost you anything but time, and the rewards that your company will reap will have an everlasting effect on your business.

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